The dumbest mistake that cost me $4,000.
A CEO confession by a property owner
I didn't lose $4,000 because my property wasn't good enough.
I lost it because I trusted my memory instead of my system.
1I thought I had everything under control.
Friday afternoon. Three check-ins. A cleaner calling. A guest asking for an early arrival. An owner wanting last month's report. Then an email came in.
I saw it. I even opened it. I thought, "I'll reply in an hour." I never did. By Monday morning they'd booked somewhere else.
I lost a $2,850 reservation. But that's not what cost me $4,000.
2Then it got worse.
Because the calendar suddenly had four empty nights, I lowered my prices. Accepted a shorter booking. Then another. Instead of one premium reservation, I ended up patching together discounts.
3The lesson
I used to think I needed to become a better operator. I didn't. I needed a better system.
That's exactly why I built Urio.